Greg Tannor, CEO of Flowerhouse, discussed the company's partnership with Carmelo Anthony for the "STAYME7O" brand. The brand emphasizes community giveback and coincides with the NBA 's Carmelo Anthony's Hall of Fame announcement. STAYME7O offers various cannabis options and collaborates with Holiday for vape products, aiming to complement Anthony's ventures and prioritizing athlete recovery. The brand is available in approximately 100-120 New York stores and utilizes marketing and budtender engagement.
The interview highlighted Flowerhouse's focus on premium quality control and a curated, adaptable strain menu. Greg Tannor explained that Flowerhouse prioritizes quality control with multiple steps to ensure fresh, well-presented products. He mentioned past popular strains and the current focus on sativas for the spring and summer in New York. Flowerhouse adapts to consumer preferences by rotating strains quarterly and introducing new ones frequently, while also navigating competition in the New York cannabis market.
Discussion also included the challenges of competing with illegal shops and Flowerhouse's strategy of promoting its premium quality and brand endorsements. Greg Tannor emphasized the importance of standing behind their products and personally supporting the brand. Flowerhouse ensures broad accessibility through its distribution network, delivering five days a week across the state and being available in over 185 dispensaries.