Cannabis Business Advisors With CEO Sara Gullickson

Our next guest is an entrepreneur, investor, and corporate dealmaker with more than a decade of experience building and scaling businesses personally and professionally. She has presented alongside Tony Robbins in the U.S. and Canada and has six cannabis licenses that are minority or women-owned. She has more than a decade of experience building and scaling businesses, including a tech platform and turnkey retail model tailored to the cannabis industry. MJBizDaily recently wrote that the cannabis industry is expected to endure more layoffs and pain in 2023 – and perhaps beyond – after a tough year marked by companies cutting hundreds of employees amid falling wholesale prices and slowing demand. Sara was interviewed for an article by Cannabis and Tech Today about how while the cannabis market expands worldwide with new strains, upstart cannabis manufacturers, and many established entities, the need for cannabis companies to differentiate themselves is immediate. She said that people involved in the cannabis world “must be okay doing something innovative and different.” and you urge companies to invest the extra time and resources required to create a brand, whether that means hiring someone in-house or another professional.