Navigating The California Cannabis Marketplace

Navigating the California cannabis marketplace with CA-based Cannabis & Entertainment Lawyer Jeffrey Welsh, the partner at Vicente Sederberg LLP. Our next guest is a partner at Vicente Sederberg LLP, where he focuses his practice on advising companies, brands, entertainment and media properties, other law firms, and investors on how they should be navigating the California cannabis marketplace. Jeffrey worked in Corporate Business Affairs at the largest talent agency in the world, William Morris Endeavor, now WME | IMG, while simultaneously continuing to work in the legal cannabis industry part-time. In this unique position, he developed an understanding of the nuanced entertainment industry, while concurrently connecting entertainer-advocates with projects and groups actively working in the cannabis space. We talk about what he has learned about bobbing and weaving around the Hollywood brass representing his clients. Jeffery co-founded a full-service creative agency, Composite. Composite helps guide and grow brands in the legal cannabis industry and specializes in creative & content production, marketing research & strategy, and product development. By navigating this unique path, he is sensitive to specific legal issues involved in entertainment and cannabis coming together, such as intellectual property, endorsements, licensing, criminal and civil liability, and other business and other legal considerations.