E22: Retail Strategies - Traditional vs Cannabis

How do cannabis consumers make buying decisions? What guided your purchase the last time you bought a cannabis product? Was it the packaging, the reputation of a brand, or did you ask the budtender? In most cases, especially for new patients and consumers, purchases are usually made based on the recommendation of the budtender. How about the last time you went grocery shopping? What guided your purchasing decisions? Was it your shopping list, what’s on sale, or perhaps were you just hungry? Grocery and retail stores have spent millions of dollars analyzing their customers' every move to determine their purchasing habits. On this episode, we discuss the various ways CPG’s manage to get consumers to purchase their products with zero human interaction guiding their decisions, and what cannabis manufacturers and retailers can learn. Check out our shownotes here