Keef Brands with CEO Travis Tharp

Keef Brands with CEO Travis Tharp today on Dazed and Infused with Latham Woodward only on Cannabis Radio. Keef Brands, founded in 2010 as one of the original cannabis-infused beverage companies and now ranked by BDS Analytics as the country's number one cannabis beverage brand, is proud to announce Travis Tharp as the company's new Chief Executive Officer. Tharp first joined Keef Brands in 2017 as Chief Operating Officer, was named President in 2019, and in 2020 oversaw the company's largest year-over-year growth of beverage market share (by dollars sold). The transition of Tharp moving into the CEO role is the result of a long-planned succession. Co-Founder and former CEO Erik Knutson, who will remain on the Board of Directors, worked with Tharp and the Board to position the company for this move and expansion.