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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional…

Dec 28, 202530 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Grassroots Marketing

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Dec 28, 202520 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Grassroots Marketing

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8…

Dec 28, 202520 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Grassroots Marketing

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into…

Dec 21, 202514 min
Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation

Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation

Grassroots Marketing

with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attributed to failures in complying with federal FIFRA rules.

Dec 16, 202516 min
Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion

Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion

Grassroots Marketing

Angela Brown, CEO and co-founder of Coast Cannabis Company , detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously maintaining product quality.

Dec 16, 202513 min
Navigating Cannabis Headwinds: 280E Relief, Compliance, and Industry Maturity

Navigating Cannabis Headwinds: 280E Relief, Compliance, and Industry Maturity

Grassroots Marketing

Prominent cannabis industry leader Alexa Wilson addressed the multifaceted challenges facing Multi-State Operators (MSOs), including the anticipated financial impact of potential 280E tax relief, shifting capital markets, compliance…

Dec 14, 202514 min
SWADE Cannabis Elevates Edibles with Full-Spectrum, Vegan Sense Gummies

SWADE Cannabis Elevates Edibles with Full-Spectrum, Vegan Sense Gummies

Grassroots Marketing

SWADE Cannabis, with its vertically integrated dispensary network in Missouri, is expanding its product line with the introduction of Sinse Gummies . Brandon Cavanagh, the Director of Marketing, highlighted that these new edibles stand out…

Dec 14, 202518 min
Nurse, Chef, Advocate: Tamara Anderson's Vision for Cannabis Wellness and Equity

Nurse, Chef, Advocate: Tamara Anderson's Vision for Cannabis Wellness and Equity

Grassroots Marketing

with Tamara Anderson, CEO of Culinary and Cannabis, highlights her mission to champion cannabis for wellness and self-advocacy, driven by her personal survival of chronic myeloid leukemia and her dual expertise as a registered nurse and…

Dec 7, 202526 min
From Grass to Grace: Upling and Partners Support Jamaican Growers After Hurricane Melissa

From Grass to Grace: Upling and Partners Support Jamaican Growers After Hurricane Melissa

Grassroots Marketing

Colin Fraser is back to tell us about Upling's nonprofit, From Grass to Grace, which has launched a charitable initiative in response to the devastation caused by Hurricane Melissa in Jamaica.

Dec 1, 202510 min
Alex Anderson on Elevating Indigenous Voices and Skyworld's 'Human Forward' Cannabis

Alex Anderson on Elevating Indigenous Voices and Skyworld's 'Human Forward' Cannabis

Grassroots Marketing

Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand. Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward"…

Nov 24, 202514 min
Tribal Nations and the Future of Cannabis in New York

Tribal Nations and the Future of Cannabis in New York

Grassroots Marketing

Jay Randolph Wright, store manager for Little Beach Harvest , detailed the dispensary's operations under the Shinnecock Indian Nation's Cannabis Regulatory Division, emphasizing its independence from New York State's OCM and its focus on…

Nov 11, 202524 min
MacKenzie McClain Hill's Playbook for Pain Management and Empowerment

MacKenzie McClain Hill's Playbook for Pain Management and Empowerment

Grassroots Marketing

Grassroots Marketing welcomed MacKenzie McClain Hill, the founder of the BIPO owned CBD-powered beauty and wellness brand LumiBloom , for a recording session, where MacKenzie discussed how the discipline from their elite athletic…

Nov 11, 202519 min
Spherex's High-Demand Strategy: Holistic Marketing, Product Innovation, and Social Impact

Spherex's High-Demand Strategy: Holistic Marketing, Product Innovation, and Social Impact

Grassroots Marketing

Spherex Chief Revenue Officer Ryan Hunter discussed the company's significant market demand, evidenced by $250,000 in back orders. He outlined a holistic, consumer-product-focused marketing approach that moves beyond traditional dispensary…

Nov 11, 202513 min
LEVIA's Bold Move: Reclaiming the Brand and Launching 1,000mg Drops

LEVIA's Bold Move: Reclaiming the Brand and Launching 1,000mg Drops

Grassroots Marketing

Kristin Rogers, co-founder of LEVIA , details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive pressure from the unregulated hemp market, which the smaller…

Nov 10, 202518 min
Maui Boys Celebrates One Year: Hawaiian Vibes, Growth, and Navigating North Carolina Cannabis Regulations

Maui Boys Celebrates One Year: Hawaiian Vibes, Growth, and Navigating North Carolina Cannabis Regulations

Grassroots Marketing

Maui Boyz, a North Carolina dispensary, recently celebrated its one-year anniversary, showcasing substantial growth in customer base and revenue. The dispensary has successfully integrated a "Maui vibe" into its operations, offering a…

Oct 20, 202513 min
Gigli Recognized Among Top 20 Non-Alcoholic Beverages of 2025 in International Competition

Gigli Recognized Among Top 20 Non-Alcoholic Beverages of 2025 in International Competition

Grassroots Marketing

Gigli is a THC-infused beverage recognized as one of the 20 "best non-alcoholic beverages of the year" at a 2025 international non-alcoholic competition. Kam Talebi, Gigli founder and CEO, attributed their success to focusing on taste, and…

Oct 14, 202518 min
SANLight: Revolutionizing Cannabis Cultivation with Sustainable LED Grow Lights

SANLight: Revolutionizing Cannabis Cultivation with Sustainable LED Grow Lights

Grassroots Marketing

Grassroots Marketing welcomed SANLight Senior Agricultural and Technical Account Manager Allison Zervopoulos. Allison discussed SANLight, an Austrian company that specializes in LED grow lights.

Oct 13, 202516 min
Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth

Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth

Grassroots Marketing

Jasmine Johnson, CEO of GŪD Essence , is a black female pioneer in the cannabis industry. She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence's strategy for…

Sep 30, 202516 min
XRpure: Cannabis Decontamination, Canadian Expansion, and X-ray Technology

XRpure: Cannabis Decontamination, Canadian Expansion, and X-ray Technology

Grassroots Marketing

XRpure is a company specializing in cannabis decontamination using X-ray technology, emphasizing its cold process and minimal impact on cannabinoids. Jeff Adams and Joseph Bancheri detailed the company's expansion into Canada through a…

Sep 30, 202515 min
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