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Grassroots Marketing

Cannabis Farmers and the Challenges of Sustainability

October 5, 202323 min

Cannabis Farmers and the Challenges of Sustainability

Grassroots Marketing

0:00--:--

Grassroots Marketing welcomes Lex Corwin, Founder and CEO of Stone Road Farms and the work that Cannabis Farmers burden and their ongoing Challenges of Sustainability. Stone Road was founded by Lex Corwin in 2016 at the age of 23 as a queer-led, family run cannabis brand committed to harvesting and creating quality cannabis, offering the best buds, never shake, filler or distillate-sprayed weed from its 57 acre, off-grid family farm in Nevada City, CA. With its high design-forward packaging, Stone Road is blazing a path for a new age of cannabis consumers with eye-catching, colorful and inclusive campaign imagery. When he's not hand-rolling joints in LA, Lex can be found cultivating his farm and his connections in each new market as states continue to push forward with the legalization of cannabis. Stone Road is now available in California, Oklahoma, Massachusetts and is launching in Michigan in Q1, with more markets in the pipeline for 2023, including New York, giving Lex the opportunity to finally debut his brand in his home turf of New York City.

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