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Grassroots Marketing

Cannabis Sustainability in California with A Golden State

October 15, 202216 min

Cannabis Sustainability in California with A Golden State

Grassroots Marketing

0:00--:--

We talk about Cannabis Sustainability in California with A Golden State with Nishant Reddy, Co-Founder of Satya Capital and A Golden State. Nishant Reddy drew on his decade of experience in investment banking and private equity on Wall Street to build a cannabis company from the ground up that would practice the business and social principles he most admired in other companies. He created Satya Capital (Satya is actually a Sanskrit word that translates to truth and honesty), a cannabis-focused venture fund that owns and operates successful cannabis businesses with plans to truly legitimize the industry. But it’s his unwavering focus on sustainability and social justice that set this company apart. His premier brand, A Golden State, California’s most coveted luxury brand, is the first carbon-neutral growing operation in California. The plants are watered with snow melt, the cultivation process is completely hydroelectric, and packaging is made from recycled material from specially designated forests. Being a leader in sustainability and modeling these business practices for other companies is his priority. The company is also minority owned with a huge focus on social justice to support immigrants and BIPOC individuals employed in the industry and advocates for human rights issues through partnerships with the ACLU and other philanthropy initiatives.

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