Driving Equity and Innovation in the Cannabis Industry with Colin Fraser

Colin Fraser, founder and CEO of Upling , has dedicated his career to fostering equity, innovation, and accessibility within the cannabis industry. As a legacy operator, Fraser’s journey from unregulated operations to launching the first Black-owned cannabis delivery app in the United States and Jamaica reflects his resilience and entrepreneurial spirit. His work is deeply rooted in a commitment to addressing systemic inequities and creating opportunities for disenfranchised communities. Fraser has long advocated for the cannabis industry to deliver on its promises of equity for minority-owned businesses and historically oppressed groups. Despite some progress through social equity programs, significant gaps remain, particularly in providing these businesses with the resources and support they need to succeed. Fraser’s approach through Upling emphasizes inclusivity by breaking down barriers for veterans, seniors, and individuals with disabilities. By focusing on community-driven solutions, Fraser seeks to create a more equitable industry that prioritizes those historically excluded from its opportunities. Drawing on his own experiences as a legacy operator, Fraser understands the challenges of transitioning into the regulated market. He highlights the importance of trust and lived experience in building sustainable businesses. To support this transition, Upling has partnered with initiatives like Joycetown University's Pivot Program, which equips returning citizens with entrepreneurial skills. Fraser remains deeply committed to providing career opportunities for those disproportionately affected by cannabis prohibition, advocating for legislative reforms that ensure fair treatment and sustained success for minority-owned businesses. In discussing the broader cannabis industry, Fraser expressed concerns about the flaws in certain business models. Many companies enter the market without a full understanding of its complexities, leading to operational inefficiencies and financial instability. Fraser has navigated these challenges by bootstrapping his business, taking calculated risks, and adopting innovative strategies to secure capital. He also stressed the need to address the financial pressures imposed by high taxes, which can strain both businesses and consumers, calling for creative solutions to ensure long-term growth. Social equity programs remain a focal point of Fraser’s work, as he continues to advocate for fairness and transparency in the cannabis industry. He shared his own experiences navigating these programs, including overcoming barriers within Maryland’s system to secure a license. Fraser has witnessed predatory practices and unjust denials of licenses, issues that underscore the need for better policies that consider all stakeholders. He believes that thoughtful and inclusive legislation can empower minority-owned businesses and drive meaningful change across the industry. Fraser’s personal journey has significantly shaped his mission. Having survived Stage 4 cancer, incarceration, and gun violence, he draws on his experiences to advocate for equity and community empowerment. These challenges have fueled his passion for cannabis entrepreneurship and deepened his resolve to use his platform to inspire others. Fraser’s work with Upling is a testament to his belief in giving back, ensuring that his successes contribute to the betterment of the community and the industry at large. Cannabis delivery services are a central element of Fraser’s vision for fostering accessibility and equity. For social equity businesses, delivery offers a pathway to generate revenue without the resources required for traditional dispensaries. Uplink prioritizes trust, quality, and customer service, which Fraser views as key differentiators in a competitive market that now includes major players like Uber and DoorDash. The company’s AI-powered recommendation system, Buddy, enhances the customer experience by providing tailored product suggestions, further establishing Upling’s reputation for innovation.