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Grassroots Marketing

Empowering Women through Sexual Wellness with Runi's Felicia Hershenhorn

July 23, 202217 min

Empowering Women through Sexual Wellness with Runi's Felicia Hershenhorn

Grassroots Marketing

0:00--:--

Grassroots Marketing discusses Empowering Women through Sexual Wellness with Felicia Hershenhorn, the Founder of Runi Inc. Runi is Felicia’s newest and most personal endeavor. Felicia set out to empower women through sexual wellness. Runi is an intimate wellness company that celebrates pleasure as an essential component of human sexuality fundamental to overall health and wellbeing. Runi empowers people with the products and know-how to explore and express our deepest needs and desires because when it comes to getting what you want, Runi knows the pleasure is all mine. Felicia raised over $400,000 in funding in 48 hours to bring her vision to life. Based on her experience working with manufacturers, Felicia created a prototype and formulated Play Primer arousal serum. Play Primer, by Runi, is a flavorless, not sticky, non-GMO, vegan, and gluten-free water-based arousal serum with only 6 ingredients: Aloe Vera Gel, CBD Isolate, Hyaluronic Acid, Vitamin E, Cordyceps Mushroom Extract, and Shiitake Mushroom Extract. The natural lubricant is clinically studied technology, naturally processed, with no added chemicals, 100% plant-based, made in the USA, safe for consumption, latex-free, and does not contain any glycerin, parabens, or mineral oils, hormones, or alcohols. Runi has partnered with Plan International and will donate a portion of their profits to support the ground-breaking program ‘Because I Am a Girl’ committed to enabling access to quality sexual health services and education, for women and girls in more than 75 countries. This partnership will not only improve the daily lives of women and girls but also advance their position and value in society, unleashing their inherent power and potential to champion agency and equality.

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