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Grassroots Marketing

How Branding Is Much More Than Just Marketing

July 29, 202323 min

How Branding Is Much More Than Just Marketing

Grassroots Marketing

0:00--:--

A great discussion on How Branding Is Much More Than Just Marketing with Andreas (“Dre”) Neumann, Jushi Holdings’ Chief Creative Director and GRAMMY® award winner. Dre is Chief Creative Director of Jushi Holdings, has been at the forefront of advertising, branding, entertainment and technology for the last three decades. In addition to being a known and respected leader in the creative and technology arenas, Dre is known for his photography and work with artists such as Queens of the Stone Age, Iggy Pop, Foo Fighters, ZZ Top, Lenny Kravitz and many others. He has also been cited as one of the world’s top rock photographers. In 2020, Dre was awarded a GRAMMY ® for Best Album Package, recognized for his photographic contribution on Desert Sessions Vols. 11 & 12 , which has been described as one of the most mythical, longest running rock ‘n’ roll mixtape odysseys in existence. It’s the sixth compilation album by the desert rock supergroup Desert Sessions , an art project of Queens of the Stone Age frontman, Josh Homme .

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