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Grassroots Marketing

Hyper Focused on Indoor Commercial Cannabis Cultivation

January 7, 202315 min

Hyper Focused on Indoor Commercial Cannabis Cultivation

Grassroots Marketing

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We speak to Whipple Effect CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Justice of the Indiana Supreme Court as his grandfather, cannabis was a serious taboo and not at all accepted by his family. This eventually led to Jack being sent to a correctional school in Provo, Utah. Nevertheless, Jack believed his mission was to work with cannabis and continued to stay the course. He started his first business in Boulder, CO, just three weeks after Amendment 64 had been instated, which allowed for recreational wholesale of flower by a stand-alone cultivation facility. As soon as Proposition 64 passed in California, legalizing recreational cannabis, Jack opened a cultivation facility there. Jack was a founding COO of five cultivation facilities before starting Whipple Effect. He is a cultivation expert who also has experience with licensing, compliance, capital raises, distribution, and M and A work. Jack’s dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" has allowed him to continue his life's work as a pioneer in the emerging global cannabis industry. He is also a certified breathwork practitioner and Reiki healer, and is a passionate advocate for psychedelics, viewing cannabis as one of the sacred psychedelic plant medicines.

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