Integration with Platforms and Brands with West Paschal of Alpine IQ

Grassroots Marketing discusses Integration with Platforms and Brands with West Paschal, Co-founder, Chief Revenue Officer of Alpine IQ. Alpine IQ, the leading data and marketing solutions provider for cannabis retailers. Today, Alpine IQ uses proprietary technology to service 2,000 dispensaries across the country to help them own their customers journey, and help dispensaries keep more money in their pockets. Use data management, omni channel marketing, analytics and event tracking to protect, segment, promote, and sync all in-store and online operations. From custom apps to proprietary technology that seeks out the most effective way of getting promo messaging to guests, Alpine IQ has quickly become the nation’s leading tech advocate for the cannabis industry, with more than $5.5B in facilitated transactions. Recently, High Tide tapped Alpine IQ to power its loyalty program, leveraging the company’s robust suite of tools to engage with customers, drive increased satisfaction, and ultimately, repeat visits. With legal cannabis sales in Canada expected to rise 68% to $5.4B in 2022, and with more consumers turning to online ordering, Alpine IQ empowers dispensaries to meet the demands of today’s consumer. #We spoke to Raj Grover, CEO of High Tide in our 2021 MJBiz Coverage. Listening to customers by reading what your data tells you about them. Retailers can better separate themselves from the competition? West talks about Data and leveraging that to drive loyalty. Integration with other platforms and brands including Flowhub and Tattle, an innovator in the customer experience improvement (CXI) category which created an integration that enables mutually partnered cannabis dispensaries to elevate the on- and off-premises guest experience. Native Roots, with 20 cannabis dispensaries, is the first to take advantage of the partnership. The integration combines Tattle’s ability to track customer feedback across all ordering channels, with Alpine IQ’s robust suite of tools to protect, segment, promote and sync the consumer experience in-store and online. The result is an unmatched guest experience, with actionable insights provided to a cannabis dispensaries’ leadership team, driving guest satisfaction and in turn, sales. alpineIQ.com