Jaunty's Grassroots Strategies in the New York Cannabis Market

Grassroots Marketing speaks with Carol Tyson, Director of Marketing at Jaunty. They delve into Jaunty's successful entry and expansion within the New York cannabis market. Tyson emphasizes Jaunty's "100% New York grown" identity and their dedication to addressing consumer needs through product development. Key points include Jaunty's position as a leading vape brand, their strategic marketing approach in a developing market, and their efforts to educate retailers and consumers on new product lines like concentrates. The conversation also highlights the importance of pop-up events for understanding regional markets and Jaunty's commitment to transparency, quality, and regulatory compliance.