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Grassroots Marketing

Kelia Cannabis Beverages and the Mocktail Market

August 12, 202322 min

Kelia Cannabis Beverages and the Mocktail Market

Grassroots Marketing

0:00--:--

Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which she often felt judged for. After she stopped breastfeeding, Patel began using cannabis again, and felt a sense of relief. Her anxiety dropped and she felt more relaxed. She sought to bottle that feeling, offering a cannabis product without the Cheech-and-Chong stigma. After a walk one day, Patel came home and told her husband about her idea to start a line of cannabis beverages. She explained "I started KELIA because I believe that beverages should not only make you feel good, but also be good for you. I have been using cannabis since my teens, and I remember feeling like I was doing something wrong. When I became a mother, I stopped using cannabis, but after a year postpartum, I decided to use it again, and it was eye-opening. Cannabis helped ease my anxiety, quiet negative thoughts and even helped me become more focused when spending time with my daughter. I realized that I was a normal person who benefited from the effects of cannabis. I want to share that feeling with other mothers and adults through KELIA and allow them to sip our cannabis cordials throughout the day or enjoy them as mocktails with friends.”

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