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Grassroots Marketing

Lit Alerts and Cannabis Marketing Strategies

March 23, 202521 min

Lit Alerts and Cannabis Marketing Strategies

Grassroots Marketing

0:00--:--

We learn from Rick Bashkoff about Lit Alerts , a cannabis data tool providing market insights to wholesalers, brands, and retailers. The tool offers user-friendly access to market data, including competitor pricing and brand performance. The discussion covered the tool's functionality, value proposition for wholesalers, data acquisition methods, and predictive modeling techniques. Marketing strategies, particularly for 420, were discussed, emphasizing creative approaches beyond traditional discounts.

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