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Grassroots Marketing

Marketing and Expansion of a High Profile Highsman

June 30, 202316 min

Marketing and Expansion of a High Profile Highsman

Grassroots Marketing

0:00--:--

Grassroots Marketing with Lane Radbill, Chief Marketing Officer of Highsman. Highsman is the official cannabis lifestyle brand of one of the most electric NFL running backs of the century, Ricky Williams. The Highsman Lifestyle Shop was built at the intersection of comfort and functionality with accents from a heritage rich in sports.

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