Skip to main content
Cannabis RadioCannabis Radio
ShowsDigital Marketing
Sign in

Loading...

Platform

  • All Shows
  • Search

Company

  • About
  • Contact

Legal

  • Privacy
  • Terms
  • Acceptable Use
  • DMCA Policy

© 2026 Cannabis Radio. All rights reserved.

Grassroots Marketing

Master Roachee's Holistic Garden with Matt Avery

February 24, 202217 min

Master Roachee's Holistic Garden with Matt Avery

Grassroots Marketing

0:00--:--

Grassroots Marketing showcases Master Roachee's Holistic Garden. with one of their founders, Matt Avery. How Matt Avery explains the beginnings of Master Roachee's Holistic Garden. How it started, I was complaining a lot about not being able to find good Cannabis, and a friend who was tired of my complaining said, “Why don’t you do something about it.” So, I did not do as originally planned. The grand Idea at the start was to have our own craft growing operation, still in the plans. We are in Indiana a Prohibition State, so we started looking into Hemp licensing, the expense to start was just too great. Thought about gorillas growing to raise money but that would be too risky. I had started at this time to become interested in CBD and again couldn’t find anything good locally. The more I read and studied CBD the more amazed I became. I didn’t know how many uses and how successful CBD was in treating different issues. I have been involved in Cannabis and Hemp since the 80’s, being involved with National NORMAL and the Green Panthers, I knew many of the benefits. I started looking into starting with CBD and transitioning into Cannabis in the future. Master Roachee before there was anything else, the whole Master Roachee thing got started with some of the 20 something who worked for me. I like Hawaiian shirts, I am bald, I like sandals and sunglasses. It was decided by them that Master Roshi from dragon ball Z resembles me. I found out and embraced the Idea with a change I was Master Roachee less fighting skill more Cannabis attitude. The hat was 100% Crystal’s idea we were in a small shop in Nashville Indiana, and I tried on the hat and kind of liked it, but the price was way to much. Crystal told me that I had to buy it and so I did. I think she was trying to get me to get something because we had just got her two new purses. Well, the rest is as they say is history. I found a supplier close, and it turns out he was an organic farmer growing produce for 5-star restaurants before deciding to make the move into Hemp. He grew just as I would, we became friends and decided to work together. Seems he is an outstanding grower but doesn’t like selling, I don’t have a place to grow and love people, seemed like a good match. The original start to the company was my wife Crystal aka Momma Roachee and my friend Tony Laing, who was the only person to put a little cash my way when we first started so it was only fitting that I make him an owner in the company. Tony is a full-time student at Purdue University. Crystal is legally blind and works part-time at Dollar general. Crystal and Tony have been amazing in their support. It took me a while to decide to do this, I am 100% self-funded and we are working on an absolute shoestring budget. I needed to know if I was a true believer in this venture before I risked our future and retirement on this venture. Crystal and I talked, I felt that this was our one shot, the opportunity that comes along once in a lifetime, so with her blessing, I started the process of cashing things out. That process took almost 8 months to accomplish.

Enjoy this episode?

Subscribe to Grassroots Marketing for new episodes.

More from Grassroots Marketing

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional…

Dec 28, 202530 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Grassroots Marketing

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Dec 28, 202520 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Grassroots Marketing

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8…

Dec 28, 202520 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Grassroots Marketing

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into…

Dec 21, 202514 min
Loading comments...