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Grassroots Marketing

Origins Council Legacy Genetics Research Project Update with Genine Coleman

May 31, 202520 min

Origins Council Legacy Genetics Research Project Update with Genine Coleman

Grassroots Marketing

0:00--:--

Genine Coleman, Executive Director of the Origins Council, for an update on the legacy genetics research project. The project aims to identify, document, and preserve California's heritage cannabis strains. Genine detailed that the project involves many academic and community partnerships, including the United Core Alliance. The project received a no-cost extension and is currently midway through a three-year cycle. The initial phase focused on internal structures for community outreach, education, and engagement. They have hosted events, webinars, and tours to engage with communities. The research includes herbarium science to document genetic resources, establish naming conventions, and provide a basis for intellectual property protections. Community input is central through nominations and an advisory board. The research team is robust, and social equity considerations are a focus. Final publications are expected in late 2026 and early 2027.

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