Skip to main content
Cannabis RadioCannabis Radio
ShowsDigital Marketing
Sign in

Loading...

Platform

  • All Shows
  • Search

Company

  • About
  • Contact

Legal

  • Privacy
  • Terms
  • Acceptable Use
  • DMCA Policy

© 2026 Cannabis Radio. All rights reserved.

Grassroots Marketing

PARA: From Luxury Retail to Premium Paraphernalia with Mariam Saïd

February 18, 202221 min

PARA: From Luxury Retail to Premium Paraphernalia with Mariam Saïd

Grassroots Marketing

0:00--:--

PARA, a recently launched female-founded, BIPOC owned online e-commerce shop specializing in premium, affordable paraphernalia for the aesthetically high-minded consumer out of NYC. We speak with the founder, Mariam Saïd. PARA - a female-founded, BIPOC (Black, Indigenous, people of color.)owned online shop housing a curated assortment of premium paraphernalia for the aesthetically high-minded consumer based out of NYC. Partnering with numerous established designers from around the world, Para has curated an unparalleled assortment of modern pipes, bongs, papers, trays, scents, and much more. Para also donates a portion of revenues to the 'Last Prisoner Project, utilizes only eco-friendly shipping methods, and continues to source from only ethical small businesses. Para was founded by Mariam Saïd, the OG Functional Stoner, who decided to utilize her knowledge of working in luxury fashion to propel a product category that she was personally more passionate about. PARA, a recently launched female-founded, BIPOC owned online e-commerce shop specializing in premium, affordable paraphernalia for the aesthetically high-minded consumer out of NYC. Para has curated an unparalleled assortment of affordable pipes, bongs, papers, trays, scents, and much more now shipping to US + Canada: https://shop-para.com/ Mariam Saïd, Founder, has been operating in the luxury retail space for over a decade, spending the majority of her career as a Merchandise Buyer & Planner for Saks Fifth Avenue, Bloomingdale’s, and Ralph Lauren. During the global shutdown in 2020, Mariam, along with a large portion of humanity, turned to cannabis for anxiety management. Mariam turned her fashion experience into curating beautiful, affordable cannabis products.

Enjoy this episode?

Subscribe to Grassroots Marketing for new episodes.

More from Grassroots Marketing

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional…

Dec 28, 202530 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Grassroots Marketing

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Dec 28, 202520 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Grassroots Marketing

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8…

Dec 28, 202520 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Grassroots Marketing

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into…

Dec 21, 202514 min
Loading comments...