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Grassroots Marketing

PhytoFacts With Josh Wurzer and Alec Dixon (MJ BizCon)

October 6, 202122 min

PhytoFacts With Josh Wurzer and Alec Dixon (MJ BizCon)

Grassroots Marketing

0:00--:--

PhytoFacts Launched by SC Labs Provide Advanced Chemometrics Reporting That Will Redefine How We Shop for Cannabis. SC Laboratories, Inc., (SC Labs) has announced that it has licensed Napro Research LLC’s proprietary data visualization tool PhytoFacts. Clients testing cannabis through the lab will now have access to this game-changing reporting format and algorithm that provides a visual profile of each strain’s chemical makeup. The company aims to lead the conversation away from the Indica and Sativa, or the THC potency race, and begin defining cannabis through its chemometric strain characterizations. “The problem is that there is little standardization when it comes to defining and determining terpenes,” according to Josh Wurzer, co-founder, and President of SC Labs. “Many of the largest flower and concentrate brands are promoting terpene content in a less than an ideal manner. Cultivators, processors, retailers, and consumers could benefit from greater standardization when evaluating product quality and distinguishing label claims.” These chemometric profiles offer a more complete and visual overview of cannabis strains by pairing SC Labs’ proprietary testing protocol with intuitive reports that complement a certificate of analysis (COA).

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