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Grassroots Marketing

Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona

January 21, 202323 min

Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona

Grassroots Marketing

0:00--:--

Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona and we learn more with Greta Brandt, President, The Flower Shop (TFS Brands). According to BDSA data, pre-rolls represent 11% of Arizona’s robust market sales— totaling $97.87M in cannabis products sold so far in 2022. But for the majority of occasional cannabis users, half-gram or full-gram pre-rolls may be too much to finish in one sitting. And FYI, relighting a used doobie does NOT taste or hit well. Enter Shorties, the Arizona-founded mini pre-roll brand bringing .35 gram pre-rolled joint to the cannabis market— and Grand Canyon State cannabis consumers get the first dibs. Smaller even than most “dogwalker” joints (usually sized at .5g), Shorties’ petite format encourages solo adventures or smoking seshes with friends without swapping germs in a post-pandemic world. These fun-sized fatties come in tins of 10 miniature joints with a rotating lineup of 45 exceptional strains. In addition, Shorties is ready to meet Arizona’s demand for strain-specific mini pre-roll joints with the Juana Roll, which produces up to 4,000 perfectly rolled and filled joints an hour.

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