Struggles of a Social Equity Cannabis Startup

Grassroots Marketing spotlights the Struggles of a Social Equity Cannabis Startup with Jeff Similien, CEO of Lowkey Dispensary. Lowkey Dispensary recently filed a lawsuit against a former business partner whom they claim allegedly conducted business in a fashion that caused corruption and embezzlement. Lowkey proudly stocks Method Man’s brand, TICAL, and introduces Neighborhood Strains an exclusive line of strains named after Boston neighborhoods, each embodying the unique spirit of its community. A campaign covering ten out of the twenty-three communities in Boston. As a nod to the city's rich diversity, Lowkey Dispensary has also launched a new T-shirt line, available for pre-order via drop ship. The first two strains to hit the shelves are the Dorchester Diesel and Mattapan Blue Hill Dreams. Dorchester Diesel, a potent Sativa, boasts a distinctive blend of GG4 Sour Diesel and Muddy Waters, delivering heavy gas with a sour diesel hint on the exhale. Perfect for maintaining productivity and sparking creativity, this strain pays homage to the dynamic Dorchester neighborhood. Mattapan Blue Hill Dreams is a hybrid of Blueberry Pie and Sandalwood, infused with Muddy Waters. With its blue hue buds and a mix of heavy gas and orange hairs, this strain reflects the cultural vibrancy of Mattapan. The neighborhood, known for its diverse mix of Caribbean, African American, and Haitian cultures, comes alive in every puff.