Subtext Connecting Cannabis Brands With Their Audiences

Grassroots Marketing connects with Sarah Schmidt, the VP of Marketing and Communications at Subtext. Sarah has direct experience consulting cannabis companies on marketing campaigns and strategies. She is also close to the historical and latest legal marketing and ad restrictions for cannabis companies. Subtext is an award-winning conversation platform that connects creators and subscribers through text messaging. By making direct connections with their fans, Subtext hosts have the ability to communicate one on one or at scale free from the toxicity of social platforms and the clutter of email. Subtext's customers include INFLCR, Sony Music, Conde Nast, USA Today Network, CNET, and IRONMAN. Subtext is the fourth product spinout from The Alpha Group, a successful incubator for new technology and media properties inside Advance. Advance’s portfolio of exceptional companies includes Condé Nast, American City Business Journals, Leaders Group, Stage Entertainment, Turnitin, 1010data, and POP. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit.