Skip to main content
Cannabis RadioCannabis Radio
ShowsDigital Marketing
Sign in

Loading...

Platform

  • All Shows
  • Search

Company

  • About
  • Contact

Legal

  • Privacy
  • Terms
  • Acceptable Use
  • DMCA Policy

© 2026 Cannabis Radio. All rights reserved.

Grassroots Marketing

The Course of Cannabis Education and Training

October 15, 202210 min

The Course of Cannabis Education and Training

Grassroots Marketing

0:00--:--

The Course of Cannabis Education and Training as we speak with Lisa Black, the Head of Education and Training for Insa. We speak about her article in Benzinga where she wrote: Cannabis education is essential to understanding the constantly evolving products in this burgeoning industry. For consumers, workers, and policymakers, understanding about this product is crucial, and unfortunately, a great deal of misinformation still exists. Unlike other consumer packaged goods, cannabis products have the potential to change the user’s body chemistry. Some people may think it’s all vape pens, joints, and flower, but what is available goes far beyond that. Born and raised in Wareham, Massachusetts, she is responsible for managing both internal cannabis trainings, as well as community education and outreach events for Insa. She is endlessly enthusiastic about all aspects of cannabis, whether it’s product innovation or a new discovery in cannabis science. In her five years in the industry, she has held frequent educational events, using her knowledge to help hundreds of people on their cannabis journeys. She has been featured in articles on cannabis educational websites like Leafly and Benzinga. When not talking about cannabis, she loves to paint, go for nature walks with her daughter, and play cooperative board games with her husband.

Enjoy this episode?

Subscribe to Grassroots Marketing for new episodes.

More from Grassroots Marketing

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional…

Dec 28, 202530 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Grassroots Marketing

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Dec 28, 202520 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Grassroots Marketing

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8…

Dec 28, 202520 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Grassroots Marketing

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into…

Dec 21, 202514 min
Loading comments...