Skip to main content
Cannabis RadioCannabis Radio
ShowsDigital Marketing
Sign in

Loading...

Platform

  • All Shows
  • Search

Company

  • About
  • Contact

Legal

  • Privacy
  • Terms
  • Acceptable Use
  • DMCA Policy

© 2026 Cannabis Radio. All rights reserved.

Grassroots Marketing

The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill

July 28, 202528 min

The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill

Grassroots Marketing

0:00--:--

Jamey Grosser, Founder and CEO of Pour Me Bev discusses the profound impact of the proposed 2026 Farm Bill on the hemp industry, highlighting its potential redefinition of hemp to include total THC and a ban on synthesized cannabinoids, which poses an existential threat to the over $8 billion industry. He reveals hidden provisions within the appropriations bill that would further undermine the industry and explains how increasing state-level regulation, while necessary, complicates interstate commerce due to potential federal illegality. Grosser also draws parallels between the historical moonshine industry and the evolving THC beverage market, addressing challenges in federal versus state regulation and crucial taxation issues within the burgeoning sector.

Enjoy this episode?

Subscribe to Grassroots Marketing for new episodes.

More from Grassroots Marketing

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

Grassroots Marketing

Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional…

Dec 28, 202530 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

Grassroots Marketing

Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success.

Dec 28, 202520 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

Grassroots Marketing

Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8…

Dec 28, 202520 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

Grassroots Marketing

James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into…

Dec 21, 202514 min
Loading comments...