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Grassroots Marketing

The Vibesbnb Black-Owned Cannabis-Friendly Rental App

May 23, 202318 min

The Vibesbnb Black-Owned Cannabis-Friendly Rental App

Grassroots Marketing

0:00--:--

We discuss the Vibesbnb Black-Owned Cannabis-Friendly Rental App with Deontae Mack, a Black entrepreneur who founded Vibesbnb , a Black-owned online startup, where he lists cannabis-friendly rentals. Mack explains: ": Cannabis has always been a niche community but no platform had ever considered itself a cannabis platform so I thought it was a good opportunity for growth if we focused on cannabis users and solving problems for the tourist community who consume and need to find accessible homes. I recruited my best friend and told him of my journey about how I think the world is opening up to cannabis hospitality like Colorado did in 2012 and we could build a killer company. My instinct was right and our passion was then cemented as the State of Florida 2016 passed Amendment 2 which prescribed medical marijuana to patients I thought to myself “Where do you go to book a 420-friendly reservation? I didn't think of an answer and it was not Airbnb or Google. The only legal place you could consume according to the state law was inside a private residence. Airbnb has no policy on cannabis and I noticed many Airbnb hosts have problems with cannabis users I thought creating a “Joint Community” standard could attract cannabis users to my listings and get numbers to profitable margins 420 friendly Tobacco outside Designated smoking areas Communication Unique culture After seeing initial numbers of 90%+ occupancy during the first 3 months. I thought “wow, this could work”. So I began my career as a Vibesbnb Entrepreneur Host from that moment on and would grow my short-term renting business to 6 figures over 3 years by investing in one property and then saving the extra seasonal money to invest in several additional properties. Along the way, I met my investor who owned a non-profit organization called Empowering People Foundation . He found me at the end of those 3 years and was excited about my growth and work ethic toward helping others. He shared his personal experience that none of his friends used cannabis but he saw the market long-term beginning to shift and I was able to convince him to sponsor Vibesbnb."

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