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Grassroots Marketing

Union Electric with CEO Max Goldstein

June 4, 202115 min

Union Electric with CEO Max Goldstein

Grassroots Marketing

0:00--:--

Union Electric with CEO Max Goldstein on Grassroots Marketing only on Cannabis Radio. Our next guest’s company produces a fresh, high THC flower, value-driven cannabis brand successfully addressing an in-demand market: premium flower, fairly priced. With many everyday consumers priced out of top-shelf brands, Union Electric has brought together a number of the state’s most notable growers who allocate a portion of their harvest to them in the spirit of accessibility and the greater good. Unlike their counterparts across the cannabis industry, Union Electric has committed to providing 100% transparency to their farmers and cultivating partners. Transparency serves as a principal belief to ensure long-term customer loyalty. The Huffington Post Wrote: In 2020 and 2021, nine states ― New Jersey, Vermont, Arizona, Montana, South Dakota, New Mexico, New Jersey, New York, and Virginia ― legalized cannabis in some form. However, cannabis remains illegal at the federal level, and President Joe Biden has yet to back federal legalization, supporting decriminalization instead. Max told HuffPo that even though Biden hasn’t exactly been “a champion for legal cannabis,” he is optimistic about the possible passage of the SAFE Banking Act, which would protect banks and other financial institutions serving cannabis-related businesses. “We’re very excited about the wave of recently elected pro-cannabis senators, such as Jon Ossoff and Raphael Warnock. These are the types of figures in the Senate who could be the difference we’ve needed in passing pro-cannabis legislation.” Please expand on those cautiously optimistic comments.

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