Cannabis Lifestyle, Advocacy, And Untapped Market Niches

Today on NCIA Cannabis Industry Voice we are joined by Dr. Bao Le, Co-Founder & CEO, Victoria Posh, the Creative Director of Apop Media and Scott Rutledge, the managing partner of Parallax Strategies. Victoria Posh is the Creative Director of Apop Media. APOP Media is the largest in-store cannabis lifestyle network and digital menu platform based in LA and has quickly evolved into the market’s leading advertising and educational service. We learn from Victoria about how they are able to customize video content to various platforms including their own proprietary digital video platforms. APOP Media is the largest in-store cannabis lifestyle network and digital menu platform based in LA and has quickly evolved into the market’s leading advertising and educational service. Strategically placed in dispensaries, waiting rooms, doctor’s offices and at live events across California, APOP Media is in over 250 locations and reaches over 2 Million consumers each month. APOP creates a professional retail environment that educates and helps customers purchase the right product for them At Point Of Purchase. Scott is the managing partner of Parallax Strategies and serves as a senior vice president with Argentum Partners in Nevada. He has fifteen years of experience in political advocacy, campaign finance and management, and government affairs. He began his political advocacy career in Texas, before working on his first medical marijuana campaign in Vermont in 2003. He moved to Las Vegas in 2004 to begin work on federal, state and local campaigns. He has been involved in dozens of successful electoral, issue advocacy and legislative campaigns throughout his career. In 2014 Scot ran Congresswoman Dina Titus’ re-election campaign. They were the first member of Congress from Nevada to engage with the cannabis industry across the West, touring facilities and promoting the industry via social media and earned media. In 2015, Scot joined the campaign to Regulate Marijuana like Alcohol in Nevada and developed a finance strategy that would eventually raise over $3MIL from the industry. He was promoted to campaign manager and lead the team to a resounding 9-point victory. Since the election he has been involved in the legislative, local, and regulatory implementation of Nevada’s new adult-use marijuana law. Dr. Bao Le, Co-Founder & CEO. Bao is a seasoned executive and dedicated entrepreneur with a twenty-year history of consistently creating successful startups. His business acumen and accomplishments demonstrate superior skills for identifying and developing untapped market niches in numerous, diverse industries. Bao’s passion for starting BAS Research is a personal endeavor. After learning that his youngest son is autistic, Bao committed his life to finding safe and holistic alternative treatment for his son and others like him. He learned about CBD’s effectiveness on autistic symptoms and other medical conditions and made it his crusade to improve the industry. BAS Research is his vision and his personal mission is to refine and improve the processes of which cannabis-related products are derived and to change the narrative of the industry to remove the public stigma of cannabis. Bao received his doctorate from Palmer College of Chiropractic."