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NCIA Cannabis Industry Voice

Data-Driven Cannabis Supply Chain

November 23, 202029 min

Data-Driven Cannabis Supply Chain

NCIA Cannabis Industry Voice

0:00--:--
Data-driven cannabis supply chain with Camille Roistacher. Camille is the Founder and CEO of Voyage Distribution, a data-driven cannabis supply chain company, and Wyllow, an inclusive cannabis flower brand for the conscious connoisseur. Roistacher is a fearless woman of color from Pasadena who began dipping her toes in the leadership pool by becoming Pasadena’s Rose Queen in 2006 when the media dubbed her as a “natural leader” who was “destined for royalty.” After working her way up through several management roles in the tech field at Fortune 500 companies, Camille brought her expertise to the cannabis space in 2018 by launching Voyage Distribution and quickly began serving some of the top cannabis brands in California. It’s interesting to see the ways the industry is expanding and becoming more sophisticated and streamlined, and one thing we've seen is this wholesale distribution model, which can house multiple brands and products. But rather than the vertical integration models, we’ve traditionally seen where a single licensee must grow, produce, sell, the whole she-bang. This wholesale model is different, so Camille explains how that works. We also dive into How does Voyage set that up and well as much more.

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