BEST OF Lisa Hurwitz President of Happi

Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients and organic fruit, they are vegan and have just 15-25 calories. Designed for the canna-curious woman, Happi combines Lisa’s passion for microdose products and her desire to help more women see cannabis as an alternative to pharmaceuticals and alcohol. Prior to Happi, Lisa was the Chief Marketing and Innovation Officer at Grassroots Cannabis, a multi-state operator based in Illinois. At Grassroots, Lisa built the marketing function across Grassroots vertical operation in 12 states, developed the product innovation pipeline, and the retail vision, and launched 4 brands in under 2 years. Lisa’s role went beyond marketing as she architected the company’s data & analytics platform and infrastructure, designed the packaging supply chain, and launched numerous new product innovations prior to Grassroots’ sale to Curaleaf in July 2020 for $830MM.