Women in Cannabis Study with Jennifer Whetzel

Women in Cannabis Study with Jennifer Whetzel, founder of Ladyjane Branding today on Plant Prophets with Vern Davis only on Cannabis Radio. we talk to a marketing professional with more than 25 years of experience in branding, advertising, market research, and more. She is now focused on helping cannabis businesses develop their unique brands that lead to deep connections with consumers. Jennifer grew up working in her family’s regionally-famous Polish Sausage business learning early on the power of a brand that forms emotional connections with its customers. Her career journey included retail operations and merchandising at 7-Eleven, a focus on PR on a military base in Japan, and a number of years branding businesses at advertising agencies. To round out her career she crafted strategies based on data at a consumer research firm, launched a dozen new animal-health supplements, and dabbled a bit in experiential marketing strategy.