Entering the Plant Based Protein Space into Cannabis

Richard speaks with a brand strategist who made the transition from the Plant Based Protein Space into Cannabis. Dean Harris, the Co-Founder and CMO of TabBrands. Dean Harris has an extensive background building brands and businesses. He has served as the Head of Marketing/Chief Marketing Officer for HotJobs, Vonage, Kayak, kgb and BlueCava, Three of these brands went public and two were acquired. Before his CMO work, he co-founded and ran a full-service ad agency in New York City and Connecticut with accounts that included: Coca-Cola, J&J, Citi and Sotheby’s.