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The Rolex Whisky Passion Project

Global Whisky Advocate Robin Coupar

April 25, 202352 min

Global Whisky Advocate Robin Coupar

The Rolex Whisky Passion Project

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Robin Coupar, a native of Edinburgh, Scotland, is a leading whisky expert who has dedicated more than 26 years to the industry. Robin is the Global Whisky Advocate for the Campari Group’s whisky portfolio which includes Glen Grant single malt Scotch whisky, Wild Turkey Kentucky Straight Bourbon and Rye Whiskey, Russell’s Reserve Bourbon and the brand's rye whiskey expression, and Forty Creek Canadian Whisky. In 2016 he was inducted into the Keepers of the Quaich. Robin’s passion and knowledge of whisky started in Scotland but extended well past the UK borders. Based now in California, his whisky expertise and reputation were built through a series of assignments and creating consumer events with some of the most renowned names in the world including Diageo and Moet Hennessy where he worked on many famous spirits brands. His experience has also seen him work with Glenrothes, Bowmore, Auchentoshan, and of course in the realm of Bourbon.

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