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The Rolex Whisky Passion Project

The Daily Whisky: Engaging a Younger Audience and Family Project

August 5, 202525 min

The Daily Whisky: Engaging a Younger Audience and Family Project

The Rolex Whisky Passion Project

0:00--:--
Gavin Linde welcomed Andreas Lykke, founder of the Daily Whisky. Andreas shared their journey into whiskey, highlighting their focus on challenging traditional perceptions and reaching a younger audience through daily content on "the Daily Whiskey" Instagram. Gavin and Andreas discussed experiences visiting distilleries, adapting to Instagram's algorithm changes, and revealed that "Daily Whisky" is a family project. Andreas recommended Talisker 18-year-old and Clynelish, and they shared their future plans for attending Formula 1 events and visiting distilleries in Asia.

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