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The Rolex Whisky Passion Project

The Lofted Spirits Journey: A Conversation on Whiskey Appreciation and Industry Evolution with Brandon Smith

November 4, 202546 min

The Lofted Spirits Journey: A Conversation on Whiskey Appreciation and Industry Evolution with Brandon Smith

The Rolex Whisky Passion Project

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Gavin Linde welcomed Brandon Smith, the National Brand Activation Manager for Lofted Spirits, shared their professional background and their introduction to whiskey, emphasizing the importance of memories and friendships in whiskey appreciation. They discussed the evolution of the whiskey industry, Bardstown Bourbon Company's unique approach, and the collaborative and innovative culture within the company, culminating in a discussion of the current state and future of the whiskey industry, including the Kentucky Bourbon Festival and specific Bardstown releases.

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