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The Rolex Whisky Passion Project

The Scotch Ambassador: Simon Brooking on Laphroaig, Suntory, and the Spiritual Connection of Whiskey

January 6, 202637 min

The Scotch Ambassador: Simon Brooking on Laphroaig, Suntory, and the Spiritual Connection of Whiskey

The Rolex Whisky Passion Project

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Suntory Global Scotch Senior Scotch Ambassador, Simon Brooking, was interviewed for the "Rolex Whiskey Passion Project" to discuss his nearly 30-year career. Brooking detailed his 19 years with Laphroaig, emphasizing the brand's unique culture, the enduring legacy established by figures like Ian Hunter and Bessie Williamson, and the 30th anniversary of the highly personal "Friends of Laphroaig" program. They touched upon the ambassador's mission to dispel negative myths about Scotch by stressing the importance of patience, the growth of whiskey clubs in the US, and new developments within the Suntory Global Scotch portfolio, such as the reintroduction of traditional methods at the historic Glengarioch distillery.

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