Marijuana: The Performance Enhancer

Marijuana: The Performance Enhancer with Ross Rebagliati. Ross is a Canadian professional snowboarder, Olympic Gold Medal Winner and founder of Legacy Brands, a CBD consumables company and Ross' Gold, a medical cannabis merchandise company. Ross Rebagliati is a firm believer that Marijuana is a performance enhancer, and that usage can be helpful for some activities such as extreme sports, as it improves muscle relaxation, reduces anxiety, and extincts fear memories (e.g., negative experiences) leading to enhanced performance. It also improves sleep time and recovery, which may favour performance when an athlete is facing multiple competitions in a short period of time. Ross believes that Cannabis has many benefits of which CBD (cannabidiol) is one of the biggest. CBD has very powerful anti-inflammatory properties. Reducing inflammation helps to better manage the aches and pains an athlete’s body chronically endures. It also has a calming effect reducing stress and anxiety which are two more realities of being an athlete. In January 2013, Rebagliati and his business partner, Patrick Smyth, launched Ross' Gold, a medical marijuana business. Ross' Gold's primary focus remains on establishing a brand in Canada and gaining a foothold in the industry under the federal government's new regulations. Under the new Marijuana for Medical Purposes Regulations, cannabis would be treated as any other narcotic used for medical purposes, enabling patients to acquire products as needed based on a health-care practitioner's prescription.