How Sunsoil is Disrupting the CBD industry with Alejandro Bergad and Jacob Goldstein

How Sunsoil is Disrupting the CBD industry as Alejandro Bergad and Jacob Goldstein discuss the mission to disrupt the CBD industry by lowering prices and creating higher quality oils and tinctures. From April 22-24, Sunsoil offered their 30ct softgel and 30ct vegan capsules for $6 per bottle [regular price is $30 with other brands averaging $60-$80], comparable to the price of Advil. According to a recent CBD pricing report, the average cost of CBD is 12 cents per mg. Sunsoil will reduce its price to 1 cent per mg. Alejandro Bergad, CEO and co-founder of Sunsoil, CBD has become a fad and he has had enough. Alejandro has been working in the hemp industry since 2014 and was part of the initial hemp boom in Colorado. He returned to Vermont to start a CBD brand and to make good use of the North East’s natural farming abilities. He and his childhood friend, Jacob Goldstein got to work on building a CBD company from scratch: from agriculture to production, to the business and mass market. Today, Sunsoil is the fourth largest selling CBD brand in the United States and half the price of its competitors. “I saw a lot of inefficiencies in the agriculture, production, and business practices. Lots of folks who went into this industry early were pioneers who pushed barriers. But they weren’t focused on efficiency. They were keeping prices high rather than driving prices lower and democratizing cannabis”, says Alejandro. Many CBD brands have focused only on endorsements and trends - seeking celebrity collaborations and advertising stardom by adding CBD to every product under the sun [sodas, waters, toothpaste, and dog food], taking away the real medicinal purpose of this plant.