Jahmila’s Journey: Launching Stash Queens for Social Equity, Empowerment, and Accessible Cannabis

Jahmila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand without needing a license. Challenges faced by social equity applicants in New York's evolving market dynamics were also explored, including disparities in access to medical dispensaries based on location. Jahmila highlighted the importance of quality and fair accessibility across communities over luxury in product offerings. Details about Blackstar Wellness—a minority-owned medical cannabis company seeking to address disparities in healthcare access within marginalized communities—were revealed. The conversation extended to instances of exploitation within the industry and the support received from reputable law firms dedicated to promoting social equity initiatives. Ongoing efforts towards advancing equitable practices and accessible healthcare options within New York's cannabis landscape amidst regulatory complexities and ethical considerations were underscored. Discussions with a radio host added depth to the dialogue, focusing on industry leadership's need for greater cultural competency to navigate the evolving market dynamics.