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Grassroots Marketing

Lowell Farms and Their Presence in the California Cannabis Market with George Allen

December 5, 202118 min

Lowell Farms and Their Presence in the California Cannabis Market with George Allen

Grassroots Marketing

0:00--:--

Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF) is a company establishing a large presence in the California cannabis market. In general, the company has advanced production capabilities, grows artisan craft cannabis, and built a portfolio of award-winning licensed cannabis brands for cannabis consumers with an extensive portfolio of award-winning originals, including Lowell Herb Co, Cypress Cannabis, MOON, and Kaizen Extracts, for licensed retailers statewide. In the spring of 1909, William “Bull” Lowell began growing what was called Indian Hemp on his farm on the central coast of California. Henry J. Finger took a dislike to Bull’s “marijuana being smoked by the wrong kinds of people”. Finger conspired to outlaw cannabis and later passed the 1913 Poison Act. Bull believed in a man’s right to smoke the dried plant and enjoy its benefits. When the stubborn Bull refused to stop growing his beloved plant, Finger shut down Bull’s farm and later threw him in jail. Today your community of family farms honor the great Bull Lowell’s tradition of growing cannabis naturally and with a deep love and respect for the plant. At a live panel at the Benzinga Cannabis Capital Conference in New York City “M&A is core to everything we do,” says George Allen, chairman at Lowell Farms Inc. (CSE:LOWL)(OTCQX: LOWLF), who comes from a strong M&A background as a former president of Acreage Holdings (OTC: ACRHF). In his words, Acreage was built up from an “early-version, rolled-up strategy in M&A.” When launching Lowell as a new company in California, Allen came back to that known M&A strategy. His company initially purchased the original Lowell Smokes brand as well as a large-scale processing facility in Central California. “I’ve been really happy so far with the use of M&A. This business is really about finding what you’re good at, starting with what you’ve got and expanding from the core.” Allen describes his focus as making sure to get the business model right, “and if there are choke points in our business, focus on using M&A to fix that.” Recently, the company established a licensing agreement with Ascend Wellness Holdings. Specifically, the two companies will bring Lowell Smokes brand to dispensary locations in Massachusetts and Illinois. Additionally, the company announced its iconic Lowell Smokes pre-roll packs will be available in Illinois. Now, Lowell Smokes will be available to Illinois consumers throughout 8 retail locations in the state. https://lowellfarms.direct/

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