POC and WOC Representation with Black Dragon Breakfast Club Founder Tsehaitu Abye

Grassroots Marketing speaks with Tsehaitu Abye, MBA · Founder of Black Dragon Breakfast Club, A BLK WMN Led Creative Agency and Lifestyle Brand Servicing Cannabis and Hemp Industries. Tsehaitu Abye, is the founder and CEO of Black Dragon Breakfast Club, a community organization focused on platforming and positioning WOC in positions of leadership and enterprise within the cannabis industry. Tsehaitu Abye (pronounced Say-Hi-Too Ah-Bee), is a Philly based former labor organizer turned marketing consultant and entrepreneurial thought leader within the cannabis space and beyond. In advancing the discussion surrounding POC and WOC and their seats at the table within the cannabis community, Tsehaitu shares her story about what she and Black Dragon Breakfast Club are working to accomplish. \ Founded in 2016, Black Dragon Breakfast Club’s main objective has been to help BIPOC and women reclaim their agency and take control of the hemp and cannabis industry. Ever since its conception, Black Dragon Breakfast Club has intentionally branded its mission by mobilizing Women of Color to buy into the health and wellness lifestyle of a Dragon Bae by curating educational-based cannabis content, giving Black women an outlet to learn about the benefits of cannabis and how to get involved in cannabis advocacy. Tsehaitu Abye is an Ethiopian-American cannabis entrepreneur, political organizer, artist and PA Farmers Union member advocating for equitable cannabis legislation. She is the daughter of an immigrant farmer who was deported for cannabis cultivation and the daughter of an immigrant urban farmer in Philadelphia. Tsehaitu brings her hospitality and labor organizing experience to connect restaurant professionals to the developing cannabis industry. In 2019, Tsehaitu launched Black Dragon Breakfast Club (BDBC) to help womxn and the BIPOC community reclaim agency, change the perception of cannabis and take control of the hemp and cannabis industry. She does this work through disruptive marketing, creative story-telling, and culinary experiences across the US and digitally. In January 2022, Tsehaitu launched the “Flower Puff Crew”, a Cannabis Wellness Series, in partnership with Black-owned businesses and practitioners to address the inequities in the health and wellness space for Black Womxn.