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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Designing Discreet Cannabis Accessories with Elisabeth Chambry

Designing Discreet Cannabis Accessories with Elisabeth Chambry

Grassroots Marketing

Elisabeth Chambry, a media professional and product developer, discusses her journey of creating a unique, concealed smoking apparatus. Inspired by a desire for both form and function, she designed a bong disguised as a decorative object…

Sep 30, 202418 min
Luxury Edible Brand, The Bettering Company, Expands to New York with Vegan, Gluten-Free THC Gummies and Chocolates

Luxury Edible Brand, The Bettering Company, Expands to New York with Vegan, Gluten-Free THC Gummies and Chocolates

Grassroots Marketing

Mark Cozzi, founder of the Bettering Company, discussed the expansion of his luxury edible brand into New York, following its success in Illinois. The company offers premium, vegan, gluten-free THC gummies and chocolates, with unique…

Sep 16, 2024
16 min
Cannabis Cooking and Cultural Ingredients with Chef Stacy Rae

Cannabis Cooking and Cultural Ingredients with Chef Stacy Rae

Grassroots Marketing

Chef Stacy Rae, a New York-based Latina chef, shared her experience and knowledge about incorporating CBD tinctures into cooking. She emphasized the importance of using the right temperature and not overcooking the tinctures to preserve…

Sep 2, 202422 min
Automating the Pre-Roll Market with Johnathan MacFarlane of RollPros

Automating the Pre-Roll Market with Johnathan MacFarlane of RollPros

Grassroots Marketing

Johnathan MacFarlane, Vice President of Sales and Marketing at RollPros , discussed the potential of their automated pre-roll production system, the Blackbird, to transform the cannabis industry.

Aug 27, 202417 min
Cannabis Industry Embraces Automation: A Conversation with Andrew Wells of Sorting Robotics

Cannabis Industry Embraces Automation: A Conversation with Andrew Wells of Sorting Robotics

Grassroots Marketing

Andrew Wells, the Chief of Staff at Sorting Robotics , discussed the growing role of automation and AI in the cannabis industry. They highlighted the parallels between the cannabis and wine industries, both of which have leveraged…

Aug 27, 202418 min
Baked Bliss: ButaCake's Bold Beginnings

Baked Bliss: ButaCake's Bold Beginnings

Grassroots Marketing

Matha Figaro, the founder of ButaCake , discussed her company’s journey into cannabis-infused edibles, beginning with a simple butter cake business in 2015. A classically trained pastry chef, Matha expanded into cannabis-infused products…

Aug 19, 202421 min
Monica Olano's Journey to Healing and Sobriety Through Cali Sober Living

Monica Olano's Journey to Healing and Sobriety Through Cali Sober Living

Grassroots Marketing

Monica Olano bravely shared her battle with postpartum depression, anxiety, and PTSD after the traumatic birth of her twins. The unexpected complications and lack of transparency from medical professionals took a toll on her mental health.

Aug 12, 202428 min
Danielle Wildstein: Dispensing Dreams and Daring to Defy at Blue Oak

Danielle Wildstein: Dispensing Dreams and Daring to Defy at Blue Oak

Grassroots Marketing

Danielle Wildstein, the founder of Blue Oak Dispensary , opens up about her mission to normalize cannabis use and empower patients through education and compassionate care. She shares her vision for the company, her personal journey into…

Aug 12, 202428 min
Kelia and Their Cannabis Concoctions Conquer Challenges

Kelia and Their Cannabis Concoctions Conquer Challenges

Grassroots Marketing

Grassroots Marketing welcomes back Sarah Patel, founder of Kelia to talk about their company's captivating climb in the past year. Conquering challenges and celebrating successes, they've launched their luscious libations in 40…

Jul 29, 202412 min
420 Expo: Elevating East Coast Cannabis Culture

420 Expo: Elevating East Coast Cannabis Culture

Grassroots Marketing

Dan Davis discusses the forthcoming 4/20 Expo in Edison, New Jersey, emphasizing its festival atmosphere with varied exhibits, seminars, and entertainment. They stressed the importance of social equity and the positive impact of cannabis…

Jul 21, 202439 min
Ethos Cannabis CEO on Leadership, Expansion, and Customer Experience in the Cannabis Industry

Ethos Cannabis CEO on Leadership, Expansion, and Customer Experience in the Cannabis Industry

Grassroots Marketing

Gibran Washington, CEO of Ethos Cannabis, shared his journey from Vice President to CEO, highlighting his success in identifying operational deficiencies and improving brand image and customer satisfaction.

Jul 21, 202423 min
Mosaic's Integrated App: Revolutionizing Cannabis Dispensary Experience

Mosaic's Integrated App: Revolutionizing Cannabis Dispensary Experience

Grassroots Marketing

Jack Blaeser, CEO of Mosaic's talks about their innovative approach to combining loyalty programs, payments, and ordering into a single app, distinguishing it from competitors. He highlighted New York's recent decision to allow such apps…

Jul 21, 202415 min
Innovative Packaging Solutions for the Cannabis Industry: Insights from Leafy Pack

Innovative Packaging Solutions for the Cannabis Industry: Insights from Leafy Pack

Grassroots Marketing

Jonathan Ballard, Vice President of Market Development at Leafy Pack, shared insights on the company's cutting-edge automated bagging systems, including the high-speed Roto bagger, eco bagger, and multi-head scale.

Jul 21, 202422 min
Enhancing Well-Being with Mindset Wellness: A Journey into Plant-Based Solutions

Enhancing Well-Being with Mindset Wellness: A Journey into Plant-Based Solutions

Grassroots Marketing

Jonathan and Rene Shapiro are the visionaries behind Mindset Wellness, have committed to creating plant-based products aimed at boosting emotional well-being. Inspired by Jonathan's personal journey with the mental health benefits of CBD…

Jul 21, 202412 min
Hemp Hurdles: Cynthia Cabrera and Ryan Oquin on Navigating Texas Regulations

Hemp Hurdles: Cynthia Cabrera and Ryan Oquin on Navigating Texas Regulations

Grassroots Marketing

Cynthia Cabrera, Chief Strategy Officer, and Ryan Oquin, VP of Sales at Hometown Hero and Texas Hemp Business Council founding board members, delve into the potential pitfalls and perplexities surrounding cannabis regulation in Texas.

Jul 14, 202421 min
Jahmila’s Journey: Launching Stash Queens for Social Equity, Empowerment, and Accessible Cannabis

Jahmila’s Journey: Launching Stash Queens for Social Equity, Empowerment, and Accessible Cannabis

Grassroots Marketing

Jahmila Edwards, co-founder of Stash Queens, discussed the launch of the woman-owned cannabis brand, emphasizing social equity and consumer empowerment. She shared insights into transitioning from pursuing a dispensary to launching a brand…

Jul 8, 202438 min
Ganja Vacations and Their Cannabis-Friendly Caribbean Retreats

Ganja Vacations and Their Cannabis-Friendly Caribbean Retreats

Grassroots Marketing

Ganja Vacations, launched in 2019 by Norman Lawrence, excels in providing cannabis-friendly lodgings in Jamaica, aiming to expand throughout the Caribbean. With a robust background in banking and digital marketing, CEO Norman is dedicated…

Jul 8, 202422 min
Complexities of Cannabis Law and The Upcoming INCBA Cannabis Law Institute

Complexities of Cannabis Law and The Upcoming INCBA Cannabis Law Institute

Grassroots Marketing

Jessica McElfresh, founder and principal of McElfresh Law, Inc. and Conference Chair for the 2024 INCBA Cannabis Law Institute , shares her perspectives on the upcoming Cannabis Law Institute event.

Jul 1, 202432 min
High Rewards App for Cannabis Consumers

High Rewards App for Cannabis Consumers

Grassroots Marketing

Josh Lamb | Co-Founder/CEO of High Rewards discusses the launch of HighRewards , an app that rewards cannabis consumers for checking in at dispensaries, uploading receipts, and completing tasks.

Jun 24, 202415 min
Revolutionizing Cannabis E-Commerce and SEO with Dan Mondello

Revolutionizing Cannabis E-Commerce and SEO with Dan Mondello

Grassroots Marketing

In this episode of Grassroots Marketing, we interview Dan Mondello, CEO and Co-Founder of Rank Really High , about the transformative potential of the Joint E-commerce Platform for the cannabis industry.

Jun 17, 202420 min
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