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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Preserving Cannabis Genetics and Fighting Dud Disease with James Krouse of Flower Power Genetics

Preserving Cannabis Genetics and Fighting Dud Disease with James Krouse of Flower Power Genetics

Grassroots Marketing

Grassroots Marketing interviews James Krouse, Founder and CEO of Flower Power Genetics . James delves into the creation of "Adam," a hybrid cannabis strain developed from vintage seeds stored for over 30 years.

Jun 17, 202423 min
Navigating the Challenges of Cannabis on Martha's Vineyard with Brendan McKee

Navigating the Challenges of Cannabis on Martha's Vineyard with Brendan McKee

Grassroots Marketing

In this episode of Grassroots Marketing, we sit down with Brendan McKee, Co-Founder, CFO, and COO of Silver Therapeutics , to explore the unique challenges faced by the cannabis industry on Martha's Vineyard.

Jun 17, 202417 min
Florida's Medical Marijuana Program Could Soon Include Adult Use

Florida's Medical Marijuana Program Could Soon Include Adult Use

Grassroots Marketing

Aaron Bloom, CEO of DocMJ discusses the potential expansion of Florida's medical marijuana program to include adult use, the challenges faced by senior citizens in accessing medical marijuana, and the current state of the industry.

Jun 10, 202423 min
The Culinary Cannabis Company and Their SEDDS Technology for Rapid Effects

The Culinary Cannabis Company and Their SEDDS Technology for Rapid Effects

Grassroots Marketing

The Culinary Cannabis Company, founded by Kate and Dave Nadolski, specializes in cannabis-infused culinary products utilizing SEDDS technology for rapid effects. They emphasize precise dosing, taste, and potency while meeting FDA…

Jun 10, 202420 min
Sol Care Rituals and Prioritize Your Mental Wellbeing

Sol Care Rituals and Prioritize Your Mental Wellbeing

Grassroots Marketing

Sol Care Rituals founder Marisol Ledezma shares how she launched her business about a year and a half ago and is approaching her two-year anniversary. She also speaks about her company's offerings for the mind, body, and soul, including a…

Jun 3, 202422 min
Plant Stress and Sustainable Tissue Culture Approaches

Plant Stress and Sustainable Tissue Culture Approaches

Grassroots Marketing

Grassroots Marketing speaks with Kevin Brooks, CEO of Conception Nurseries who discussed the importance of quality and consistency in the cannabis industry, highlighting Conception's proprietary true clone technology, which guarantees…

Jun 3, 202418 min
280E Post Cannabis Rescheduling and 471C Tax Code Provision and Risks

280E Post Cannabis Rescheduling and 471C Tax Code Provision and Risks

Grassroots Marketing

We speak with Todd Polyniak, Sax LLP Head of Cannabis Practice, and a seasoned expert in the cannabis industry. We discussed the 471C tax code provision. This provision allows small businesses to identify specific inventory items for cost…

Jun 3, 202421 min
Botanical Sciences and The Georgia Outlook on Cannabis

Botanical Sciences and The Georgia Outlook on Cannabis

Grassroots Marketing

We interviewed Gary Long, CEO of Botanical Sciences . Gary shared his extensive background in healthcare and his transition into the cannabis industry. He noted the importance of legitimizing the cannabis industry, especially in Georgia…

Jun 2, 202426 min
Bossiee Budz with the Godmother of Cannabis Nicole N'Diaye

Bossiee Budz with the Godmother of Cannabis Nicole N'Diaye

Grassroots Marketing

Nicole N'Diaye, a Principal at Bossiee Budz and board member of the Cannabis Association of NY, shared her journey from a medical cannabis user to an entrepreneur in the industry. She emphasized proper cultivation practices, discussed…

May 27, 202419 min
Grön and Their Chocolate-Infused Cannabis-Focused Edibles

Grön and Their Chocolate-Infused Cannabis-Focused Edibles

Grassroots Marketing

Christine Smith, the founder and CEO of Grön , discussed the origins of the name and Christine's background in architecture and land use entitlement. Over the course of 10 years, Gron has grown steadily, providing chocolate-infused…

May 27, 202419 min
Jacana Wellness and Jamaica's Rich Botanical Heritage

Jacana Wellness and Jamaica's Rich Botanical Heritage

Grassroots Marketing

Alexandra Chong, CEO at JACANA discusses her company's mission to establish a strong Jamaican brand for cannabis, grown naturally and sustainably. They cultivate and use over 70 medicinal plants for their range of wellness products…

May 27, 202428 min
Cannabis Creative Group's 2024 Cannabis Marketing Plan

Cannabis Creative Group's 2024 Cannabis Marketing Plan

Grassroots Marketing

Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group , shared insights on the 2024 cannabis marketing plan. The discussion highlighted the importance of personalized digital marketing strategies tailored to…

May 20, 202424 min
The Roles of DEA and FDA in the Cannabis Legalization Process

The Roles of DEA and FDA in the Cannabis Legalization Process

Grassroots Marketing

Stanley Jutkowitz, Senior Counsel with Seyfarth Shaw LLP discusses the recent DEA decision to reschedule cannabis from schedule one to schedule three, with potential less restrictive schedules.

May 20, 202427 min
Aeriz and Sustainable Aeroponic Cannabis Cultivation

Aeriz and Sustainable Aeroponic Cannabis Cultivation

Grassroots Marketing

Aeriz , led by Ryan Thomas, excels in sustainable aeroponic cannabis cultivation with a focus on quality, sustainability, and innovation. Their product range includes hash oil-infused pre rolls and unique offerings like hash drops, known…

May 20, 202422 min
BENZINGA FLORIDA 2024-Dustin Hughes with Rad Source Technologies

BENZINGA FLORIDA 2024-Dustin Hughes with Rad Source Technologies

Grassroots Marketing

Daron Babin speaks with Dustin Hughes, Senior Account Executive at Rad Source Technologies . Since 1997 Rad Source Technologies has been the expert in providing renewable, non-isotope, ionizing radiation replacements for self-shielded…

May 7, 20246 min
BENZINGA FLORIDA 2024-Cannabis Employee Stock Ownership Plans

BENZINGA FLORIDA 2024-Cannabis Employee Stock Ownership Plans

Grassroots Marketing

Daron Babin catches up with Darren Gleeman, the managing partner of MBO Ventures , the cannabis industry's only investment bank dedicated to Employee Stock Ownership Plans. MBO Ventures is the cannabis industry’s only investment bank…

May 7, 20247 min
MJ Attache High-end Luxury Cannabis Accessories

MJ Attache High-end Luxury Cannabis Accessories

Grassroots Marketing

Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache . She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150.

May 6, 202416 min
BENZINGA FLORIDA 2024-Sandra Bergman with ESBE Marketing

BENZINGA FLORIDA 2024-Sandra Bergman with ESBE Marketing

Grassroots Marketing

Sandra Bergman, the founder and CEO of ESBE Marketing, emphasized the significance of effective loyalty programs in retail cannabis operations. She stressed the need for businesses to analyze loyalty program performance through metrics…

May 5, 202415 min
High Seas Dispensary: Exotic Aquarium Attractions, Quality Products, and Community Engagement

High Seas Dispensary: Exotic Aquarium Attractions, Quality Products, and Community Engagement

Grassroots Marketing

Legal cannabis businesses in California are hindered by limited city approvals, leading to the growth of the illicit market. Michael Moussalli's High Seas dispensary stands out through its ocean conservation theme, commitment to…

May 5, 202423 min
DaySavers from Custom Cones USA and the Ultimate Stoner Job

DaySavers from Custom Cones USA and the Ultimate Stoner Job

Grassroots Marketing

Grassroots Marketing welcomes back Harrison Bard with Custom Cones USA about a new campaign where they are seeking skilled content creators in the cannabis industry for a unique job opportunity.

May 5, 202418 min
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