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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Cannabis Hall of Fame Comes to Cannabition

Cannabis Hall of Fame Comes to Cannabition

Grassroots Marketing

The upcoming opening of the Cannabis Hall of Fame aims to celebrate industry pioneers and celebrities like Henry Ford and Wanda James, focusing on business success and cultural heritage.

May 5, 202416 min
Budist: Democratizing Product Evaluations

Budist: Democratizing Product Evaluations

Grassroots Marketing

Budist is a mobile app in the cannabis sector led by CEO Jocelyn Sheltraw and COO Claudio Miranda. The platform provides expert-led reviews from 'Buddists' to offer diverse perspectives on cannabis product evaluations, emphasizing social…

May 5, 202420 min
NYCBUD: Combining Cannabis with the Subway

NYCBUD: Combining Cannabis with the Subway

Grassroots Marketing

NYC Bud , a retail cannabis dispensary with a unique subway culture and graffiti art theme. Jonpaul Pezzo discusses his background in the cannabis industry, his partnerships, and challenges faced due to legal issues impacting licensing…

May 5, 202421 min
Best Practices for Cannabis Marketing on 4/20

Best Practices for Cannabis Marketing on 4/20

Grassroots Marketing

Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market…

May 5, 202428 min
Dispensary Growth SEO Strategies, High Rankings and Sustainable Growth

Dispensary Growth SEO Strategies, High Rankings and Sustainable Growth

Grassroots Marketing

Grassroots Marketing speaks with Charlie Hernandez, CEO, Dispensary-Growth.io dispensary SEO strategies, emphasizing high rankings and sustainable growth. They discussed overcoming industry challenges like limited social media marketing…

May 5, 202424 min
BENZINGA FLORIDA 2024-Sabrina Clebnik, Clebbys

BENZINGA FLORIDA 2024-Sabrina Clebnik, Clebbys

Grassroots Marketing

The cannabis industry has seen tremendous growth and innovation over the past decade, with a plethora of products hitting the market to cater to consumers' diverse needs. However, one area that hasn't seen as much innovation as others is…

May 3, 202410 min
BENZINGA FLORIDA 2024-Marc Rodriguez, CEO, Green Leaf Business Solutions

BENZINGA FLORIDA 2024-Marc Rodriguez, CEO, Green Leaf Business Solutions

Grassroots Marketing

In a revealing discussion between Grassroots Marketing and Marc Rodriguez from Greenleaf Payroll and Business Solutions, we unearth key insights into how businesses within the sector can optimize their operations.

May 3, 20246 min
BENZINGA FLORIDA 2024-Kevin Hart, Green Check Verified

BENZINGA FLORIDA 2024-Kevin Hart, Green Check Verified

Grassroots Marketing

Kevin Hart, founder and CEO of Green Check Verified, discusses the challenges and solutions in providing financial services to the cannabis industry. He highlights the exclusive partnership with Brinks for cash logistics and the importance…

May 3, 20248 min
BENZINGA FLORIDA 2024-Lance Lambert, Grove Bags Powered by TerpLoc

BENZINGA FLORIDA 2024-Lance Lambert, Grove Bags Powered by TerpLoc

Grassroots Marketing

The cannabis industry is witnessing a remarkable era of innovation, particularly in the realm of post-harvest technology. Daron Babin of CannabisRadio.com sat down with Lance Lambert from Grove Bags at the Benzinga Cannabis Conference in…

May 3, 202410 min
BENZINGA FLORIDA 2024-Aaron Nosbisch, BREZ

BENZINGA FLORIDA 2024-Aaron Nosbisch, BREZ

Grassroots Marketing

Aaron Nosbisch, co-founder of BREZ, discusses the success of his company's microdose cannabis and mushroom beverage. In just eleven months, BREZ has generated $5 million in revenue and is on track to reach $20 million by 2024.

May 3, 20248 min
BENZINGA FLORIDA 2024-Mike Mejer, Green Lane Communications

BENZINGA FLORIDA 2024-Mike Mejer, Green Lane Communications

Grassroots Marketing

The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships.

May 3, 20247 min
BENZINGA FLORIDA 2024-Lucas Trifiro-Jarzem, Resell Canna Equipment and ND Partners

BENZINGA FLORIDA 2024-Lucas Trifiro-Jarzem, Resell Canna Equipment and ND Partners

Grassroots Marketing

From the sun-soaked ambiance of the Benzinga Cannabis Capital Conference CannabisRadio.com brings us another stimulating episode of Grassroots Marketing. In the spotlight is Lucas Jarzem and the innovative cost-saving solutions his…

May 2, 202410 min
BENZINGA FLORIDA 2024-Trina Ragsdale, Jane's Joint Boutique Dispensary

BENZINGA FLORIDA 2024-Trina Ragsdale, Jane's Joint Boutique Dispensary

Grassroots Marketing

The cannabis industry continues to burgeon, shaking off old stigmas and embracing a new era of sophistication and business acumen. The Benzinga Capital Conference, a staple event in the industry's calendar, brings together entrepreneurs…

May 2, 20248 min
BENZINGA FLORIDA 2024-Chris Piazza, CannaDevices

BENZINGA FLORIDA 2024-Chris Piazza, CannaDevices

Grassroots Marketing

Chris Piazza, CEO of CannaDevices, joins us to discuss the growth and expansion of their American-made glass accessories in the cannabis industry. They now offer a wide range of branded products, including grinders, trays, batteries, and…

May 1, 20246 min
BENZINGA FLORIDA 2024-Kyle Sherman, Flowhub

BENZINGA FLORIDA 2024-Kyle Sherman, Flowhub

Grassroots Marketing

In this episode, we speak with Kyle Sherman, the founder and CEO of Flowhub, a leading cannabis retail management platform. They discuss Flowhub's new integration with Biotrack, expanding their national coverage to 36 markets.

May 1, 202419 min
BENZINGA FLORIDA 2024-Matt Hawkins, Entourage Effect Capital

BENZINGA FLORIDA 2024-Matt Hawkins, Entourage Effect Capital

Grassroots Marketing

The recent discussion at the Benzinga Cannabis Capital Conference unveiled some exciting developments in the cannabis industry. With the presence of industry leaders such as Matt Hawkins, founder and managing partner of Entourage Effect…

Apr 30, 20249 min
BENZINGA FLORIDA 2024-Rick Cytrynbaum and Christian Hageseth, VIST Labs

BENZINGA FLORIDA 2024-Rick Cytrynbaum and Christian Hageseth, VIST Labs

Grassroots Marketing

The burgeoning cannabis industry is rapidly evolving, with an increasing focus on consumer safety and product quality. A recent discussion at the Benzinga Cannabis Capital Conference 2024 highlighted the strides VIST Labs is making in this…

Apr 30, 202414 min
BENZINGA FLORIDA 2024-Jillian DeHerrera, Würk

BENZINGA FLORIDA 2024-Jillian DeHerrera, Würk

Grassroots Marketing

In this episode, we are joined by Jillian DeHerrera, the Director of Sales at Würk, a cannabis-specific payroll and HR management system. They discuss the company's growth and success in the industry, as well as their focus on compliance…

Apr 29, 20246 min
BENZINGA FLORIDA 2024-Arthur de Cordova, Ziel

BENZINGA FLORIDA 2024-Arthur de Cordova, Ziel

Grassroots Marketing

In this episode we welcome back Arthur de Cordova, CEO of Ziel, to discuss the company's presence in the German cannabis market. We explore the differences between the medical market in Europe and the recreational market in the United…

Apr 29, 202412 min
BENZINGA FLORIDA 2024-Joseph Zahaitis, Bankcard International Group

BENZINGA FLORIDA 2024-Joseph Zahaitis, Bankcard International Group

Grassroots Marketing

Joseph Zahaitis, President of Bankcard International Group, discusses the payment solutions his company offers to the cannabis industry. With over a decade of experience in cannabis payments, Zahaitis explains how his company helps…

Apr 26, 20247 min
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