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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Uncle Arnies Growth, Expansion, and Product Innovation in the THC Beverage Market

Uncle Arnies Growth, Expansion, and Product Innovation in the THC Beverage Market

Grassroots Marketing

Grassroots Marketing welcomes Theo Terris, CEO of Uncle Arnies, a rapidly growing THC and hemp-infused beverage brand, recently closed a $7.5 million Series A funding round to accelerate national expansion.

Sep 21, 202516 min
Jaunty's Strategy for Dominating the New York Cannabis Market

Jaunty's Strategy for Dominating the New York Cannabis Market

Grassroots Marketing

Drew Cesario, Senior Vice President of Sales and Marketing at Jaunty , to the podcast, discussing Jaunty's strategy for maintaining its top-selling vape brand status in New York through strong retail partnerships and a focus on sales…

Sep 14, 202517 min
Honey Projects: Cultivating Conscious Cannabis and Psychedelic Wellness

Honey Projects: Cultivating Conscious Cannabis and Psychedelic Wellness

Grassroots Marketing

Jeffrey Miller, CEO of Honey Projects, joined Grassroots Marketing, to talk about Honey Projects' focus on small-batch, independent cannabis brands, advocating for conscious leadership and integrating storytelling from their documentary…

Sep 14, 202524 min
High Life Health: Redefining Cannabis in New York with Jennifer Gierum

High Life Health: Redefining Cannabis in New York with Jennifer Gierum

Grassroots Marketing

Jennifer Gierum, Founder and CEO of High Life Health, elaborated on their dispensary's unique approach in the competitive New York cannabis market, emphasizing a commitment to quality, safety, and consumer education by providing resources…

Sep 1, 202517 min
MJ Bowl Launching at MJ BizCon with Focus on Consumer Quality and Industry Evolution

MJ Bowl Launching at MJ BizCon with Focus on Consumer Quality and Industry Evolution

Grassroots Marketing

The MJ Bowl, a new bi-coastal cannabis competition, launching at MJBizCon , with Emilie Lewis ( Senior Vice President at MJBiz) highlighting its significance in the industry's evolution towards consumer and product quality, and Jocelyn…

Sep 1, 202532 min
AI-Powered Cannabis Genetics for Personalized Recommendations

AI-Powered Cannabis Genetics for Personalized Recommendations

Grassroots Marketing

Upling, a medical cannabis delivery app , is set to officially launch Bud-E, an AI integration designed to provide personalized cannabis recommendations. Bud-E aims to optimize cannabis infusion by combining personal health data, patient…

Aug 24, 20257 min
On the Revel's Revelry Festival: Growing the Cannabis Market in New York

On the Revel's Revelry Festival: Growing the Cannabis Market in New York

Grassroots Marketing

Lulu Tsui, co-founder and Chief Experience Officer at On the Revel , discussed the upcoming Revelry Festival in New York City , a two-part event designed to expand the consumer cannabis market and address industry challenges.

Aug 17, 202519 min
The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill

The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill

Grassroots Marketing

Jamey Grosser, Founder and CEO of Pour Me Bev discusses the profound impact of the proposed 2026 Farm Bill on the hemp industry, highlighting its potential redefinition of hemp to include total THC and a ban on synthesized cannabinoids…

Jul 28, 202528 min
Rohan Marley: From Football Star to Cannabis Visionary and Keeper of a Legendary Legacy

Rohan Marley: From Football Star to Cannabis Visionary and Keeper of a Legendary Legacy

Grassroots Marketing

Grassroots Marketing features an exclusive interview with the incomparable Rohan Marley , a dynamic entrepreneur, former Miami Hurricane football sensation, and an esteemed scion of the iconic Marley family.

Jul 14, 202526 min
Weed. AI-powered, Decentralized To Redefine Weed for Well-being

Weed. AI-powered, Decentralized To Redefine Weed for Well-being

Grassroots Marketing

Weed, an AI-powered, decentralized Web3 well-being platform, and founder Darin Phillips detailed its "uncensored and unfiltered" approach, providing personalized insights from petabytes of data.

Jul 14, 202517 min
Craig Henderson On The Importance of Terpenes over THC Percentages

Craig Henderson On The Importance of Terpenes over THC Percentages

Grassroots Marketing

Craig Henderson, founder of Extract Labs, discussed the importance of terpenes over THC percentages in dictating cannabis effects, emphasizing the need for industry-wide consumer education on terpene profiles despite current labeling…

Jul 14, 202517 min
Roll Pros: Consolidating the Cannabis Supply Chain with Packaging and Automation Solutions

Roll Pros: Consolidating the Cannabis Supply Chain with Packaging and Automation Solutions

Grassroots Marketing

Kyle Loucks discussed RollPros' expansion into packaging design to offer a comprehensive solution for cannabis brands, aiming to consolidate fragmented supply chains and maintain product quality.

Jul 7, 202514 min
Daron Hudson's Journey: From Housing Works to Sanctuary Garden

Daron Hudson's Journey: From Housing Works to Sanctuary Garden

Grassroots Marketing

Daron Hudson, a multifaceted entrepreneur and social worker, shared his journey from Housing Works to establishing Sanctuary Garden , a mission-driven cannabis dispensary in New York.

Jun 30, 202527 min
The Therapeutic Power of Cannabis: Marianne Cursetjee's Journey and Alibi Cannabis

The Therapeutic Power of Cannabis: Marianne Cursetjee's Journey and Alibi Cannabis

Grassroots Marketing

Marianne Cursetjee discussed her personal journey using cannabis, specifically RSO, to manage cancer treatment side effects, emphasizing its positive impact on nausea, fatigue, and overall well-being.

Jun 22, 202519 min
Ravens View and Their Focus on Old School Cannabis Genetics

Ravens View and Their Focus on Old School Cannabis Genetics

Grassroots Marketing

Ravens View Genetics is a craft cannabis company co-founded by Joann Kudrewicz, located in upstate New York. The company's origins are deeply personal, stemming from Joann's desire to honor her daughter Nina's legacy and her passion for…

Jun 16, 202536 min
Jaunty's Grassroots Strategies in the New York Cannabis Market

Jaunty's Grassroots Strategies in the New York Cannabis Market

Grassroots Marketing

Grassroots Marketing speaks with Carol Tyson, Director of Marketing at Jaunty. They delve into Jaunty's successful entry and expansion within the New York cannabis market. Tyson emphasizes Jaunty's "100% New York grown" identity and their…

Jun 10, 202519 min
Leaflink's Payment Revolution: Addressing Cannabis Industry Challenges with Matt Hutchinson

Leaflink's Payment Revolution: Addressing Cannabis Industry Challenges with Matt Hutchinson

Grassroots Marketing

Matt Hutchinson, SVP of Product and Head of Logistics at Leaflink joins the discussion to explore their innovative payment on sale through (POST) model. This consignment-style system guarantees payment to cannabis brands upon consumer…

Jun 9, 202528 min
Presidential Cannabis Products and Expansion

Presidential Cannabis Products and Expansion

Grassroots Marketing

We hear from Everett Smith about Presidential Cannabis. The company specializes in "world's strongest" infused moon rocks since 2012. They focus on quality ingredients and collaborate with growers and brands like Ball Family Farms and…

Jun 9, 202513 min
Kenny Morrison on CQ Drinks and Navigating the Rise of Cannabis Beverages as an Alcohol Alternative

Kenny Morrison on CQ Drinks and Navigating the Rise of Cannabis Beverages as an Alcohol Alternative

Grassroots Marketing

Kenny Morrison, CEO and Co-founder of CQ , is positioning his brand at the forefront of the burgeoning cannabis-infused beverage market. CQ aims to offer a mainstream alternative to alcoholic drinks, providing consumers with potent mixable…

May 31, 202526 min
Launch of Lifted Lodging Cannabis-Centric Resort at Lake of the Ozarks

Launch of Lifted Lodging Cannabis-Centric Resort at Lake of the Ozarks

Grassroots Marketing

Lisa Altschuler Liberman, founder and CEO of Lifted Lodging, was interviewed about her new cannabis-centric resort concept launching at Lake of the Ozarks in September 2025. Lifted Lodging aims to be an upscale, adults-only national…

May 31, 202523 min
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