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Grassroots Marketing

Grassroots Marketing

Cannabis Radio

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

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Episodes (879)

Kanha Brands 10th Anniversary, Brand Evolution, and Marketing Strategies with Angela Cheng and Vat Tann

Kanha Brands 10th Anniversary, Brand Evolution, and Marketing Strategies with Angela Cheng and Vat Tann

Grassroots Marketing

Angela Cheng, CMO, and Vat Tann, VP of Customer Experience, from Kanha Brands discussed Kanha's 10-year anniversary, brand evolution, and marketing strategies, including the "Summer of Sound" campaign and influencer engagement.

May 31, 202523 min
Origins Council Legacy Genetics Research Project Update with Genine Coleman

Origins Council Legacy Genetics Research Project Update with Genine Coleman

Grassroots Marketing

Genine Coleman, Executive Director of the Origins Council, for an update on the legacy genetics research project. The project aims to identify, document, and preserve California's heritage cannabis strains.

May 31, 2025
20 min
Whoopi Goldberg To Debut Whoop-Tea THC-Infused Beverage at Cannabis Means Business

Whoopi Goldberg To Debut Whoop-Tea THC-Infused Beverage at Cannabis Means Business

Grassroots Marketing

Kamia Kindle, the founder of SPG Web and Marketing , focusing on her expertise in grassroots marketing and her work with cannabis brands. A significant portion of the discussion revolved around the launch of "Whoop-Tea," a THC-infused…

May 26, 202535 min
Aaron Riley on the Cannaleptic Rating System for Cannabis

Aaron Riley on the Cannaleptic Rating System for Cannabis

Grassroots Marketing

Aaron Riley, CEO of Certified Testing and Data , introduced the Cannaleptic rating system, designed to provide a standardized, consumer-centric evaluation of cannabis products. This system goes beyond basic compliance testing by…

May 26, 202522 min
Flowerhouse, STAYME7O, and the New York Cannabis Market

Flowerhouse, STAYME7O, and the New York Cannabis Market

Grassroots Marketing

Greg Tannor, CEO of Flowerhouse , discussed the company's partnership with Carmelo Anthony for the "STAYME7O" brand . The brand emphasizes community giveback and coincides with the NBA 's Carmelo Anthony's Hall of Fame announcement.

May 26, 202517 min
The Zen of Success: Jeremy Zachary Discusses Zen Brands' Growth, Innovation, and Expansion into Hemp

The Zen of Success: Jeremy Zachary Discusses Zen Brands' Growth, Innovation, and Expansion into Hemp

Grassroots Marketing

Jeremy Zachary, CEO of Zen Brands (Zen Cannabis), joins Grassroots Marketing to discuss the company's journey to becoming the largest privately held cannabis edibles company globally since its launch in 2020.

May 19, 202515 min
Ethos Cannabis: Cultivation Practices and Sustainability with Steve Garner

Ethos Cannabis: Cultivation Practices and Sustainability with Steve Garner

Grassroots Marketing

We hear from Steve Garner, VP of Cultivation at Ethos Cannabis. The discussion highlighted Ethos Cannabis's diverse approach, incorporating various facility types such as sealed greenhouses, indoor facilities with LED lighting, and…

May 5, 202522 min
Cultivating Equity: Building Community and Business in Cannabis

Cultivating Equity: Building Community and Business in Cannabis

Grassroots Marketing

Grassroots Marketing speaks with Brendon Robinson, co-founder of Mudd Brothers and the Minority Cannabis Academy . Robinson discusses Mudd Brothers' mission to elevate Black ownership and community impact within the cannabis industry…

Apr 27, 202523 min
HashDash and Personalized Cannabis Recommendations

HashDash and Personalized Cannabis Recommendations

Grassroots Marketing

Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large…

Apr 18, 202520 min
Vegas Ringside: Planet 13's 4/20 Extravaganza Meets WrestleMania Mania

Vegas Ringside: Planet 13's 4/20 Extravaganza Meets WrestleMania Mania

Grassroots Marketing

Lowell Brown, Vice President of Retail Operations at Planet 13 talks about Planet 13's dynamic 4/20 event in Las Vegas , strategically coinciding with WrestleMania weekend. We explore how Planet 13 leveraged the wrestling fever by…

Apr 18, 202512 min
Elevated Experiences: A Conversation with Brad Harvey of Dexter Co.

Elevated Experiences: A Conversation with Brad Harvey of Dexter Co.

Grassroots Marketing

Grassroots Marketing speaks with Brad Harvey, co-founder of Dexter Co., discussing their approach to luxury cannabis accessories and community building. Brad shares his journey from the marketing world to the cannabis industry, driven by a…

Apr 14, 202530 min
Anja Fest Growth and Community Focus with Kirill Satanovsky and Julio Casado

Anja Fest Growth and Community Focus with Kirill Satanovsky and Julio Casado

Grassroots Marketing

Grassroots Marketing welcomes Kirill Satanovsky and Julio Casado about Anja Fest's significant growth, from 300 to over 1000 expected attendees. The festival's success is attributed to strong community engagement and a unique blend of…

Apr 14, 202521 min
Pinks: Glamour, Grassroots, and the Future of Cannabis with Ali Bianco

Pinks: Glamour, Grassroots, and the Future of Cannabis with Ali Bianco

Grassroots Marketing

Grassroots Marketing features Ali Bianco, CEO of Pinks, a luxury cannabis brand, discussing their unique approach to the industry. Bianco shares insights into Pinks' branding strategy, which utilizes a distinct pink aesthetic to attract a…

Apr 14, 202531 min
Zzz's Collective: Sustainable Smoking Accessories and Artist Partnerships

Zzz's Collective: Sustainable Smoking Accessories and Artist Partnerships

Grassroots Marketing

Zzz's Collective is a company focused on creating sustainable smoking accessories in partnership with artists. The conversation began with a brief weather update before moving to a CRM advertisement.

Apr 8, 202513 min
Lit Alerts and Cannabis Marketing Strategies

Lit Alerts and Cannabis Marketing Strategies

Grassroots Marketing

We learn from Rick Bashkoff about Lit Alerts , a cannabis data tool providing market insights to wholesalers, brands, and retailers. The tool offers user-friendly access to market data, including competitor pricing and brand performance.

Mar 23, 202521 min
Talaria Transportation's Expansion and Innovation in the Cannabis Logistics Industry

Talaria Transportation's Expansion and Innovation in the Cannabis Logistics Industry

Grassroots Marketing

Grassroots Marketing speaks with Ari Raptis about Talaria Transportation's expansion into New Jersey's wholesale cannabis market. Ari speaks about the challenges like logistics and security in a federally illegal industry.

Mar 23, 202515 min
Nasha Hash: Traditional Techniques and Sustainable Practices in the Cannabis Market

Nasha Hash: Traditional Techniques and Sustainable Practices in the Cannabis Market

Grassroots Marketing

Grassroots Marketing features Baron Lutz, founder of Nasha Hash, discussing their company's approach to traditional hash-making, sustainable sourcing, and fair trade initiatives. The conversation explores the history of hash, strategies…

Mar 17, 202519 min
The Artist Tree's Journey: Building Community Through Cannabis and Art

The Artist Tree's Journey: Building Community Through Cannabis and Art

Grassroots Marketing

Lauren Fontein shared her career transition from corporate law to the cannabis industry, beginning with gourmet cannabis edibles and later expanding to candies and lollipops to opening The Artist Tree.

Mar 16, 202526 min
Indoor AgCon 2025: Expanding Horizons with Cannabis, AI, and Industry Collaboration

Indoor AgCon 2025: Expanding Horizons with Cannabis, AI, and Industry Collaboration

Grassroots Marketing

Indoor AgCon 202 5 in Las Vegas is set to be a comprehensive event, featuring over 80 speakers across four tracks, including a new focus on cannabis. The conference emphasizes connecting the entire agricultural supply chain, covering…

Mar 6, 202520 min
Gelato's Flavor House Product Line

Gelato's Flavor House Product Line

Grassroots Marketing

Summer brings vibrant flavors and refreshing experiences, and Gelato's Flavor House is poised to deliver just that. Janet Matula, a key executive from Gelato Canada Company, unveiled how Gelato's Flavor House embodies the company's…

Mar 4, 202518 min
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